Digital Marketing ManagerA 4th generation family owned company established in 1945, Pictsweet is a frozen vegetable producer with agricultural roots. We are recruiting for a Digital Marketing Manager to join our Retail Marketing Team at the Corporate Headquarters in Bells, TN.The Manager, Digital Marketing will join our marketing team as the online ambassador for our brand(s), designing and delivering highly impactful digital experiences. The Manager will create the social strategy, manage the retail product digital shelf portfolio; manage online presence/reputation across Pictsweet Farms and Pictsweet Foodservice website, social media platforms, run digital campaigns, and report on results.ResponsibilitiesExecute the brand vision across all online marketing mediums and accomplish all consumer (fan/loyalty) acquisition and engagement goalsBuild an overall social media strategy based on the brand marketing goalOversight of all online content marketing activities, initiatives and distribution in an effort to increase specific KPIs including increased traffic, awareness, engagement, leads, customer retention and advocacyDay-to-day management and ownership for all Pictsweet Farms and Pictsweet Foodservice website content, digital content, and other social media content channels as identified by Brand ManagementCreate and maintain calendars for social media posting across Meta platformsWrite, edit, publish and share content to build connections with the consumerCollaborate with internal graphic design team to develop marketing contentDesign campaigns that stand out, programs that communicate effectively with different audiences using the voice of the brandOptimize content based on what works best on which platform, and understand SEO and how it aligns with our social programMonitor user-generated content, identify influencers and create targeting strategies to spread our content to a wider audienceManage online retailer syndication platforms. Knowledge of Syndigo, Walmart Retail Link and Nielsen IQ Brandbank is beneficial but not a requirementBuild a KPI strategy for analyzing the effectiveness of social media tactics and create reports to communicate success/learningsManage content collection policy and procedures for all brand and product marketing content created through third party affiliatesChampion Pictsweet's Core Values (Honesty, Hard Work, Fair Play, Perseverance and Self Reliance) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers and customersQualificationsEducationBachelor's degree in Marketing, Communications, Business, or related fieldMinimum 3 years of digital marketing experienceSpecial SkillsA strong understanding of brand strategy, multichannel marketing, digital and social media tools and analyticsA passion for social media and an active user of Facebook, Instagram, etc.Proficient in social media advertising, will require portfolio of past successful projects, understanding of SEO, Facebook ads, Instagram ads and all social media platformsExperience running business pages and developing social campaigns across Meta platformsStrong communication, written skills, and interpersonal skillsMeticulous attention to detail, with an overall passion for continuous improvementInnovative and creative, with excellent communication, presentation and interpersonal skillsAbility to work independently and make well thought out decisionsTeam worker - ready to work with internal stakeholders at all levelsStrong proficiency with MS Word, Excel and PowerPoint
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